The channel is instrumental in overcoming the gaps between the producers and consumers in terms of time, place and possession or ownership. Fulfillment of this responsi-bility is enhanced through the pharmacist’s involvement in all aspects of the use of drugs.1 These types of distribution channels are effective for the promotion of drugs, hardware, tobacco, toys, food products, etc. Of the SKUs in 2016, 23,768 were for prescription drugs and 30,924 were for non-prescription health products. Functions of Distribution channels. INTRODUCTION The starting point of this paper is the term distribution and its meaning. The Major Functions of a Distribution Channel. Products and services don’t usually get to the end user directly, especially when the end user is a consumer. The industry uses track and trace technology, though the timings for implementation and the information required vary across different countries, with varying laws and standards. Distribution channels can work for any industry that manufactures products. A distribution channel strategy is one way a manufacturer can bring its products to market. [citation needed]Regulation. Marketing Channels – 9 Important Functions (With Channels Level) A marketing channel mainly performs the task of moving goods from the producers or manufacturers to the final users. Intensive Distributive Channel In intensive distribution channels, the producer uses many wholesalers and retail middlemen for the promotion of the product. Nonionized drug molecules are readily lipid-soluble, while ionized molecules are lipophobic and are insoluble. Distribution channels are the one through which business is able to deliver their products. Drug Distribution and Control: Distribution–Statements 175 A fundamental purpose of pharmaceutical services in any setting is to ensure the safe and appropriate use of drug prod-ucts and drug-related devices. Distribution channels are defined and classified. Key words: distribution channels, value chain, vertical marketing systems, business models, multi-channel retailing 1. The process of transferring a drug from the bloodstream to tissues is referred to as distribution. A distribution channel can also be very complicated, with several levels.Each layer of marketing intermediaries that performs some work in bringing the product to its final buyer is a "channel level". Their development is Some drugs require cold chain management in their distribution.. The same principles that govern drug absorption (e.g. Logistics. Drug distribution has special safety and security considerations. Channels make distribution simpler by reducing the number of transactions required to get a product from the manufacturer to the consumer. Functions of Distribution Channels. The place of production and consumption of products are not the same. ionization of a drug, lipophilicity of a drug, size of a drug, pH of the environment, etc.) The distribution of a drug across the cell membrane is usually determined For example, if there are four students in a course and a professor requires five textbooks (each from a different publisher), a total of 20 transactions would be necessary to accomplish the sale of the books. The structure and management of the marketing channel is thus in part a function of a firm’s distribution objective. Finally, channels should have certain distribution objectives guiding their activities. Distribution channels play an essential role in a company's supply chain. It can be an effective way of reaching a variety of customer demographics. It is also a part of the marketing objectives, especially the need to make an acceptable profit. 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